The Amazon FBA New Selection Program is one such initiative that provides new seller incentives Amazon offers to encourage the addition of new products to its Fulfillment by Amazon (FBA) system. 

This program allows eligible sellers to receive free storage, free return processing, and discounted removal fees on newly launched ASINs, making it an attractive option for both new and experienced sellers looking to expand their product catalog. 

What Is Amazon FBA New Selection Program?

Amazon’s FBA program has transformed ecommerce by providing sellers with a comprehensive fulfillment service, handling everything from warehousing to packaging and shipping. However, storage fees and removal fees have often been a concern, particularly for sellers launching new products.

The FBA New Selection Program helps alleviate these costs by offering free monthly storage and free liquidations for eligible ASINs within a specified timeframe, allowing sellers to test new products without leading the full financial burden of storage and fulfillment fees. 

How Does Amazon FBA New Selection Program Work?

The FBA New selection Program is designed to support Amazon Sellers who are adding new ASINs to the platform. 

Once enrolled, sellers can receive free storage for up to 90 days and free return processing for qualifying new products, making it easier to introduce and test new inventory without significant upfront costs. 

Amazon offers a tiered incentive structure based on seller eligibility and product eligibility. Once enrolled, sellers who create new ASINs that meet program requirements can take advantage of discounted or waived fees for a limited period. 

This includes: 

• Free monthly storage fees for eligible standard and oversized items for the first 90 days. 
• Free return processing fees for customer-returned items within the first 180 days. 
• Free liquidations for eligible products, allowing sellers to remove unsold inventory at no cost. 
• Additional benefits for brand-registered sellers, such as more free units covered under the program. 

To qualify for these benefits, sellers need to ensure that their ASINs meet Amazon’s eligibility criteria, which includes being new, not previously sold on Amazon, and falling within a qualifying category. 

Who Qualifies for the Amazon FBA New Selection Program?

Seller Eligibility 

Amazon has outlined specific eligibility requirements for sellers wishing to participate in the FBA New Selection Program. The program is available to professional sellers who have an active Amazon account and meet performance criteria. 

Sellers who are part of Amazon Brand Registry receive enhanced benefits, including additional free units covered under the program. 

First, they must be registered with Amazon FBA and actively use Fulfillment by Amazon (FBA) for their inventory management and order fulfillment, ensuring that sellers are already familiar with Amazon’s fulfillment process and can effectively use the benefits of the program. 

Additionally, sellers need to maintain a good account standing, meaning they should have no recent violations, policy breaches, or suspensions on their account. Amazon prioritizes compliance and reliability, so only sellers who consistently adhere to the platform’s guidelines will be eligible. 

Another essential requirement is that sellers need to not have any prior history of selling the ASIN they are enrolling in the program. The FBA New Selection Program is specifically designed to encourage sellers to introduce completely new products to Amazon’s marketplace. 

Therefore, any ASIN that has been previously listed or sold by the seller will not qualify for the program. Lastly, sellers need to be new to the program or should not have used up their free ASIN enrollment quota for the year. 

Amazon places a limit on the number of ASINs that can be enrolled per seller annually, so those who have already maximized their quota will not be able to register additional products under this incentive. 

ASIN Eligibility

Not all products qualify for the Amazon FBA New Selection Program, as Amazon has specific criteria for ASIN eligibility. To be considered, an ASIN must be completely new to Amazon, meaning that it has never been listed before on the platform. 

Additionally, the ASIN must belong to an eligible product category, as some restricted or high-risk categories may be excluded from the program due to compliance and safety concerns. 

The product must also be fulfilled through Amazon FBA, ensuring that Amazon handles the storage, packing, and shipping. Moreover, the seller must not have previously sold the ASIN before enrolling it in the program. 

Compliance with Amazon’s product quality and safety guidelines is another crucial factor, as Amazon prioritizes products that meet strict quality standards to ensure a positive customer experience. 

Once an ASIN is successfully enrolled in the FBA New Selection Program, the seller becomes eligible for free monthly storage and free return processing for the first three to six months, depending on the product category. 

These incentives help sellers minimize upfront costs, making it easier to test new products and expand their offerings without leading to significant storage or return-related expenses. 

Advantages of Amazon FBA New Selection Program

How the FBA New Selection Program Cuts Storage and Removal Costs 

One of the biggest barriers to launching new products on Amazon is the associated Amazon FBA storage fees and Amazon removal fees. 

With the FBA New Selection Program, sellers can bypass these expenses for a set period, allowing them to rest market demand without upfront risks. 

To be considered, an ASIN must be completely new to Amazon, meaning that it has never been listed before on the platform. Additionally, the ASIN must belong to an eligible product category, as some restricted or high-risk categories may be excluded from the program due to compliance and safety concerns. 

The product must also be fulfilled through Amazon FBA, ensuring that Amazon handles the storage, packing, and shipping. 

Once an ASIN is successfully enrolled in the FBA New Selection Program, the seller becomes eligible for free monthly storage and free return processing for the first three to six months, depending on the product category. 

These incentives help sellers minimize upfront costs, making it easier to restock new products and expand their offerings without incurring significant storage or return-related expenses. 

Potential Downsides of the FBA New Selection Program

While the Amazon FBA New Selection Program offers valuable benefits, there are some limitations that sellers need to consider. The free storage period is limited to 90 days, meaning that sellers need to move inventory quickly or risk paying full storage fees afterward. 

Additionally, the program does not cover excess inventory, so sellers who overstock products beyond the free storage limit may still lead to high fees. 

Another potential downside is that only new ASINs qualify, meaning sellers cannot enroll products that have already been sold on Amazon. Additionally, if an enrolled ASIN does not perform well, sellers may still need to pay Amazon removal fees after the free period ends. 

How Can You Enroll in the FBA New Selection Program?

Sellers interested in signing up for the Amazon FBA New Selection Program can do so through their Seller Central dashboard. Once in Seller Central, they need to navigate to the FBA Amazon Selection Program page, review the eligibility requirements, and enroll in the program. 

After enrolling, sellers can start adding new ASINs and will automatically receive the associated benefits if the products meet Amazon’s criteria. 

Top Strategies for Getting the Most Out of FBA New Selection Program

To maximize the FBA New Selection Program, sellers should strategically plan their product launches. Conducting Amazon ASIN search research before selecting new products can help ensure that the items chosen have demand and competitive pricing. 

Another key strategy is to use an Amazon product search tool to identify trends and optimize listings before launching new ASINs. Additionally, sellers should closely monitor inventory movement and sales performance, ensuring that products are selling within the free storage timeframe to avoid future fees. 

Start Amazon FBA New Selection Program with Refundget

For sellers looking to streamline their reimbursement processes and reduce unnecessary costs, Refundget offers automation tools that help sellers track Amazon FBA storage fees, removal fees, and reimbursement claims. 

With Refundget, sellers can easily monitor their free monthly storage usage, identify discrepancies in Amazon’s fee calculations, and claim refunds for eligible returns. This makes managing the Amazon FBA New Selection Program more efficient and ensures sellers take full advantage of all available incentives. 

Frequently Asked Questions (FAQs)

Sellers often ask, “How does the FBA New Selection Program impact my Amazon FBA storage fees?” The answer is that for up to 90 days, eligible ASINs will not incur storage fees, making it easier to launch products without immediate financial burden. 

Another common question is, “What happens if my enrolled ASIN doesn’t sell within the free storage period?” If inventory remains unsold after the free period, sellers will start leading to standard storage fees unless they remove or liquidate the stock.