With the continuous evolution of Amazon’s A9 and A10 algorithms, sellers need to understand Amazon SEO strategies to stay competitive. 

The ability to rank organically on Amazon determines a product’s visibility, conversion rate, and overall profitability. Unlike Google’s SEO, which focuses on backlinks and domain authority, Amazon search optimization is primarily driven by sales velocity, customer engagement, and keyword relevancy. 

For sellers looking to increase their organic sales, focusing on how to improve organic ranking on Amazon is crucial. 

Amazon Organic Rankings in Numbers

Amazon’s organic rankings are essential for long- term sales growth. Research shows that over 70% of Amazon shoppers never click past the first page of search results. 

Products that rank within the top three positions capture the highest share of sales, while those ranking below the first page experience a drastic drop in visibility. 

A study on Amazon search engine optimization revealed that listings with optimized Amazon SEO tools and enhanced A+ content experience 20-30% higher conversion rates. 

Furthermore, sellers who implement Amazon SEO strategies correctly can increase organic ranking on Amazon by 40-50% in three months. 

Key Factors Affecting Amazon Organic Rankings

Competitive Pricing 

Pricing plays a vital role in how to rank higher on Amazon. Amazon prioritizes products that offer competitive pricing because they are more likely to convert. 

If your product is priced significantly higher than competitors, Amazon may suppress your visibility in organic search results. 

Dynamic repricing tools help sellers’ chances of winning the Buy Box, ultimately helping to improve Amazon ranking. 

Sales Velocity 

Amazon’s search algorithm favors listings that generate consistent and high sales volume. The more sales a product receives, the higher its competitive organic rank in search results. 

Sellers looking to improve Amazon ranking should focus on increasing sales velocity through promotions, Amazon PPC campaigns, and strategic discounting.

Keyword Optimization

Optimizing your listing with high-volume, relevant keywords is the foundation of Amazon search optimization. 

Conducting extensive keyword research using Amazon SEO tools helps sellers discover search terms that drive conversions. 

Knowing how to rank keywords on Amazon allows sellers to structure their Amazon listing optimization effectively. 

Pricing and Promotions  

Discounts, coupons, and lighting deals significantly boost Amazon search ranking by encouraging conversions. 

Amazon rewards sellers who run time-sensitive promotions, which lead to higher click-through rates (CTR) and improved organic ranking. Running promotions strategically can result in how to rank organically on Amazon faster than traditional sales tactics. 

Customer Reviews and Ratings 

Amazon prioritizes listings with higher star ratings and positive customer reviews in search results. 

Products with over 4-star ratings and consistent review engagement tend to rank higher. 

Using Amazon Vine and post-purchase emails encourages customers to leave reviews, helping to monitor organic rank and maintain a strong Amazon SEO presence. 

Search Performance 

Amazon’s search algorithm tracks product clicks, page visits, and conversion rates to determine relevance. 

If a listing has high engagement and low bounce rates, it signals Amazon that the product is highly relevant, resulting in improved Amazon search engine optimization.

Conversion Rate 

High conversion rates indicate strong product-market fit. 

If a product listing generates frequent conversions, Amazon rewards it with higher organic ranking. Sellers can increase organic ranking on Amazon by improving listing quality, A+ content, and running targeted ad campaigns. 

Checking Organic Ranking on Amazon

Amazon’s Search Query Performance Dashboard 

Amazon’s Search Query Performance (SQP) dashboard provides insight into organic ranking trends. 

Sellers can track how their listings rank for different search terms and identify which keywords drive the highest conversions. 

Amazon Organic Ranking Tools 

Using Amazon SEO tools like Helium 10, Forceget, and SellerApp allows sellers to monitor organic rank, track Amazon search ranking, and analyze competitors’ performance. 

Organic Sales Trends Assessment 

Tracking organic sales over time helps sellers assess whether their Amazon SEO optimization efforts are improving Amazon search optimization results. 

Consistent monitoring and tweaking ensure sustained growth. 

How to Improve Organic Ranking on Amazon

Amazon’s search algorithm prioritizes listings that are well-optimized, drive consistent conversions, and attract engagement. 

If a product listing lacks visibility, it will struggle to generate sales, no matter how great the product is. To effectively improve organic ranking on Amazon, sellers need to implement a comprehensive Amazon SEO strategy that includes strategic listing optimization, enhanced content, external traffic generation, and adapting to modern search trends like voice search. 

With millions of products competing on Amazon, the sellers who understand how to increase organic ranking on Amazon will dominate their categories and experience long-term growth. 

To rank organically on Amazon, a combination of high-converting listings, Amazon A+ Content, external traffic, and algorithm-driven strategies is important. 

Strategic Listing Optimization

Optimizing an Amazon listing is the foundation of Amazon SEO and plays a direct role in how to rank higher on Amazon. A well-structured listing includes keyword-rich titles, compelling bullet points, detailed product descriptions, and backend keywords that help Amazon’s algorithm understand the relevance of a product. 

Amazon’s search algorithm scans titles, bullet points, and descriptions to match customer searches with the most relevant products. Sellers need to integrate high-performing keywords naturally while maintaining readability. 

The title should contain high-value keywords, be clear, and highlight the product’s benefits while using additional keywords to improve Amazon ranking. 

The product description should be detailed, engaging, and include secondary keywords that enhance Amazon search engine optimization. 

Amazon A+ Content

Listings that use A+ Content see higher conversion rates and better organic rankings because they offer customers a more immersive shopping experience. 

Amazon’s algorithm recognizes A+ Content listings as more engaging, which improves Amazon search optimization by reducing bounce rates and increasing customer time spent on a page. 

To maximize Amazon A+ Content, sellers should: 

• Use high-quality visuals, lifestyle images, and product infographics to build trust and demonstrate product value. 
• Create a well-structured layout that includes comparison charts, feature callouts, and additional product details. 
• Focus on customer pain points and solutions to encourage higher engagement and conversions, ultimately helping to rank higher on Amazon. 
• Amazon also provides Brand Story Modules that allow sellers to showcase their brand identity, connect with customers, and improve overall sales performance. 

Halo Effect

When Amazon notices that a product receives consistent external traffic, whether through social media, blogs, or Google Ads, the algorithm boosts its organic ranking. 

Amazon wants to reward sellers who bring new shoppers onto the platform. If a listing receives a high volume of external visitors, Amazon’s algorithm assumes it is a high-demand product and pushes it higher in Amazon search ranking. 

Amazon closely tracks traffic sources, and products that gain traction from external marketing efforts tend to improve Amazon ranking significantly over time. 

Voice Search Optimization

Voice search is rapidly growing, and Amazon’s search algorithm is adapting to support conversational queries. 

With the rise of Alexa, Google Assistant, and other voice search technologies, sellers need to optimize their listings to capture voice-activated searches. 

When customers use voice search, they tend to phrase their queries in a more conversational and question-based format. 

Instead of typing “best Bluetooth headphones,” a shopper using voice search might ask, “What are the best wireless headphones for running?” 

Since voice search queries tend to be longer than traditional text-based searches, sellers who tailor their listings to accommodate natural language processing (NLP) will have a better chance at ranking higher on Amazon. 

Drive External Traffic

Amazon’s algorithm rewards listings that generate traffic from outside sources, as this increases product visibility, conversion potential, and search rankings. 

Amazon wants sellers to bring new customers to the platform, and external traffic signals that a product is highly sought-after. Sellers who master external traffic generation outperform competitors in organic ranking and long-term growth.