Amazon is one of the largest and most profitable online marketplaces, offering sellers an opportunity to build a thriving ecommerce business.  Whether you’re looking to sell products as a side hustle or scale into a full-time business, understanding how to become an Amazon seller is crucial to long-term success. 

With millions of customers worldwide, Amazon allows individuals and businesses to list products, reach a global audience, and generate significant revenue. This has left many wanting to understand how to become an Amazon sellers.

The key to success lies in choosing the right business model, finding profitable products, and optimizing your listings for higher visibility. 

Why Do You Need to Become an Amazon Seller?

To become a seller Amazon, you need to understand how selling on Amazon comes with numerous benefits, making it an attractive business opportunity for both beginners and experienced entrepreneurs. 

Amazon offers a wide customer base, meaning sellers don’t need to drive their own traffic, they can use Amazon’s existing marketplace visitors. 

Additionally, Amazon provides a variety of selling models, including FBA Fulfillment by Amazon, where Amazon handles storage, packaging, and shipping on behalf of sellers. 

Another reason to become Amazon FBA seller is scalability. Unlike traditional businesses that require extensive logistics management, Amazon provides sellers with the tools to automate and streamline fulfillment, pricing, and marketing, allowing businesses to grow rapidly. 

The low startup costs also make Amazon accessible for individuals who want to start selling with minimal investment. Sellers can choose between a professional or individual seller Amazon account, allowing flexibility based on their budget and sales volume. 

What Do You Need to Start Selling on Amazon?

Before launching your Amazon business, you need to prepare essential elements to ensure a smooth start.

The first step is to create a seller account Amazon. Sellers can choose between an individual or professional plan, depending on their sales volume.

The professional plan is recommended for those looking to sell in bulk and access advanced tools, while the individual plan is suitable for those who plan to sell fewer than 40 items per month. 

Sellers need to search for items you can sell on Amazon and analyze demand before selecting their own products. 

Amazon provides a wide variety of categories, and some niches are more profitable than others. Understanding market demand, competition, and profitability is important before listing products. 

Sellers need to decide between Fulfillment by Amazon FBA and Fulfillment by Merchant FBM. FBA allows Amazon to handle storage and shipping, while FBM requires sellers to manage fulfillment independently. 

Some sellers choose to form an LLC for business protection, while others operate as sole proprietors. Amazon also requires bank account details, tax information, and an official business address to get started. 

How to Become an Amazon Seller in 8 Easy Steps

1. Register Amazon Seller Account

To start selling, visit Amazon Seller Central and create a seller account on Amazon. You will need to provide basic business details, tax information, and banking details to complete the setup. Amazon offers two types of seller accounts: 

• Individual Seller Account: No monthly fee, but Amazon charges  £0.75 per item sold. 

• Professional Seller Account: £25 per month but allows unlimited product listings and access to advanced tools. 

2. Pick Sellable Products 

Selecting the right products is important to success. 

Use Amazon product research tools to find high-demand, low-competition products. Consider factors such as profit margins, seasonality, and customer demand before making a decision. 

3. Get Product Sourcing Tools

Finding suppliers is the next step in becoming an Amazon FBA seller. Many sellers source products from manufacturers or wholesalers via platforms like Alibaba, SaleHoo, or local suppliers. 

Using reliable product sourcing tools ensures sellers get high-quality products at competitive prices. 

4. Inventory and Fulfillment Plan

Sellers must decide how to store and ship their inventory. 

FBA is the most popular option, as Amazon handles storage, packaging, and delivery. Alternatively, FBM sellers store and ship their own products. 

5. Pricing Strategy 

Pricing impacts sales, so sellers need a competitive pricing strategy. 

Tools like Amazon’s automated repricer can help sellers adjust pricing based on competition while maintaining profitability.

6. Product Listings 

To optimize an Amazon listing, sellers need to include high-quality images, SEO-friendly descriptions, and engaging bullet points. 

Listings with well-optimized content rank higher and attract more customers. 

7. UPC/EAN Barcode 

Amazon requires sellers to assign a UPC or EAN barcode to each product. Sellers can purchase barcodes from GS1 or use Amazon’s FNSKU labeling system. 

8. Packaging and Shipping

Sellers should follow Amazon’s packaging guidelines to prevent product damage during shipping. 

Proper labeling and secure packaging reduce return rates and improve customer satisfaction. 

How to Choose Your Selling Strategy on Amazon?

Private Label

Selling branded products under your own name, usually sourced from manufacturers. 

Wholesale 

Buying bulk products at wholesale prices and reselling them on Amazon.

Online Arbitrage

Buying discounted products online and reselling them at a profit on Amazon. 

Dropshipping 

Selling products without holding inventory, with suppliers shipping directly to customers.

Retail Arbitrage

Buying discounted products from physical retail stores and reselling them on Amazon. 

Strategies Find Profitable Products to Sell on Amazon

Amazon provides data-driven tools to help sellers find profitable products. Using tools like SellerApp and Forceget, sellers can analyze market demand, sales trends, and competition levels before selecting a product. 

• Best Seller Rank (BSR): Identifies top-performing products in different categories. 

• Monthly Sales Volume: Determines how many units Amazon items sold by Amazon per month. 

• Revenue Estimates: Helps project potential earnings based on sales trends. 

• Competitor Analysis: Identifies low-competition products with high demand. 

The Amazon Best Sellers and Amazon Movers and Shakers sections provide valuable insights into trending products that customers are actively purchasing. By monitoring these lists, sellers can identify emerging market trends and capitalize on fast-growing product categories. 

Using Google Trends, sellers can track search volume and consumer interest in a product over time. If a product shows consistent demand or seasonal spikes, it may indicate a profitable niche opportunity. 

Profitability depends on manufacturing costs, fulfillment fees, and Amazon commissions. Selles can use the Amazon FBA calculator to estimate potential profits. 

Analyzing customer reviews on competing products helps sellers find common complaints and improvement opportunities. If a product has consistent negative feedback, sellers can develop a better version and fill the gap in the market. 

Amazon charges fulfillment fees based on product size and weight. To maximize profit margins. Sellers should look for lightweight items (under 2 lbs.), compact packaging, and products that don’t require special storage or handling. 

For beginners, retail arbitrage and online arbitrage allow sellers to test product demand without committing to large inventory orders. Once a seller identities successful products, they can scale through private labeling or wholesale sourcing.

How to List Your Products on Amazon?

Selecting the correct category and subcategory ensures better discoverability. Crafting an SEO-optimized title, keyword-rich bullet points, and a compelling product description helps improve rankings and attract buyers. 

High-quality product images, competitive pricing strategies, and backend search terms further optimize visibility. Sellers need to also assign a UPC, EAN, or FNSKU barcode and decide between Fulfillment by Amazon FBA or Fulfillment by Merchant FBM. 

Once the listing is live, continuous monitoring and updates based on customer feedback and performance analytics are essential to maintain a strong market presence and increase conversions. 

Frequently Asked Questions (FAQs)

Do I Need Money to Become an Amazon Seller?

Yes, but the amount depends on the business model. Private label and wholesale require higher investment, while retail arbitrage and online arbitrage can be started with minimal costs.

How Much Does a Typical Amazon Seller Make? 

Income varies based on business size and strategy. Many sellers earn between £1,000 – £10,000 per month, with top sellers generating six or seven figures annually. 

Do You Need an LLC to Sell on Amazon?

No, an LLC is not required. However, some sellers form an LLC to protect personal assets and gain credibility.