Optimizing your Amazon PDP is vital to staying competitive. No matter how high-quality your product is, it may not sell as expected if the product detail page is not optimized with relevant keywords, high-quality images, and a fair price.

So how can you create a high-performing PDP on Amazon?

What is Amazon PDP?

An Amazon product detail page, also known as your Amazon listing, is the page that a customer sees when they search for a specific item on Amazon. 

The Amazon PDP communicates important aspects of your product to customers and plays a crucial role in converting potential customers on your product page. 

This PDP information includes the brand name, brand logo, product quantity, ASIN, photographs, and other details

Benefits of a High-Performing Amazon Product Detail Page

A high-performing Amazon PDP plays a crucial role in conversion metrics.

Increased Impressions

If your product detail page is optimized, your page impression rate will be higher. Your product listing should include all the page elements in an optimized manner. This will lead to a higher ranking for your PDP, allowing more customers to access your product page.

Higher Conversion

Your Amazon PDP can make or break your sales. If more people are visiting your page, the chances of converting them into buyers increase. Additionally, a well-crafted page can convince customers to make a purchase.

Building Credibility

If potential Amazon customers can find everything they are looking for about the product, it increases the likelihood of them becoming customers.

Amazon PDP Elements

Title

The title should include both the product name and your brand name. Keep in mind that only the first 70 characters of the title are displayed on mobile phones. 

Prioritize your main keyword at the beginning of your title. If there’s a specific customer niche for your product, consider including it in the title as well.

Image

The product image shows the customer what to expect upon receiving your product. The images should reflect the product from several different angles, helping the customer clearly understand the dimensions. 

Keep in mind that product listings without a main image will not appear in search or browse results. Your product images must match the product title.

For optimal zoom experience on detail pages, image files should be 1600px or larger on the longest side. Zoom has been shown to enhance sales. 

Product Description

The PDP on Amazon should include a detailed description of your product and its features. 

The description provides customers with important information such as color options and dimensions. This content helps customers determine if the product is a specific match for what they are looking for.

Price

The price is displayed directly beneath the title and above the ‘Add to Cart’ and ‘Buy Now’ buttons on the right side. 

Pricing is a critical factor in selling. 

If the price is too low, it might suggest the product is of low quality. However, if the price is too high, it could turn away customers who may find a more affordable option within their budget.

Buy Box

The Amazon Buy Box, when awarded to a seller, is displayed on the right side of the page. 

Keep in mind that when multiple sellers offer the same product, only one receives the Buy Box at any given time.

If you secure the Buy Box, the ‘Sold by’ section will list your seller name, with the ‘Add to Cart’ and ‘Buy Now’ buttons appearing just above.

Amazon A+ Content 

A+ content appears further down on the Amazon PDP. This section allows Amazon brand-registered sellers to use multimedia content—images, text, banners, graphs, comparison charts, and more—to share their brand story, company mission, and other information that resonates with customers. 

While this content is not indexed by Amazon, it is indexed by Google.

Amazon A+ content can be leveraged to highlight key features or demonstrate how to use the product.

Ratings and Reviews

Ratings and reviews on an Amazon PDP provide potential customers with insights into the experiences of existing customers with your product. 

The product’s average rating is displayed on a scale of 1-5 stars, and the number of ratings indicates how many reviews the product has received. 

Both metrics appear below the title and brand name and link directly to the Customer Reviews section at the bottom.

Customer Questions & Answers

This section provides detailed information about your product. Having quality questions and answers can help clarify important aspects of your product to your customers, increasing the likelihood of making a purchase.

How to Create a New Amazon Product Detail Page 

1. Access Amazon Seller Central.
2. Select the Inventory tab. 
3. Click on ‘Add a Product.’ 
4. If you’re listing a brand new product on Amazon, choose “I’m adding a product not sold on Amazon.”
5. Then, select your product category. 
6. Complete the form with all essential product details and upload images!

Amazon PDP Optimization Tips

1. Conduct keyword and competitor research to determine what to focus on in your listing. 
2. Avoid overloading your title, bullet points, or description with keywords. 
3. Ensure each listing component remains highly readable. 
4. Amazon allows up to 200 characters in your title; use this space effectively to include relevant information without keyword stuffing. 
5. Use high-quality images of your product. 
6. Consider adding a product video to your listing. Videos can enhance sales by providing customers with essential information without requiring them to read through the text.