Amazon operates one of the largest ecommerce platforms globally, connecting millions of buyers and sellers. To organize these vast transactions efficiently, Amazon assigns a unique Seller ID to each registered seller. This Amazon Seller ID serves as an identifier that helps distinguish different businesses selling on the platform. 

For new and experienced sellers alike, knowing your Amazon Seller ID is crucial for 3rd-party integrations, inventory management, and competitor analysis. Additionally, finding a competitor’s Seller ID can provide valuable insights into their sales strategies, product listings, and pricing tactics. 

Amazon Seller ID Explained

The Amazon Seller ID is an Amazon unique ID alphanumeric identifier assigned to every seller registered on the Amazon marketplace.

This ID helps Amazon track seller activities, process payments, and ensure that different sellers’ accounts are properly distinguished. 

Each Amazon Seller ID is automatically generated when a seller creates an Amazon Seller account. While customers do not need this ID, it is essential for third-party tools, competitor research, and marketplace integrations. 

Amazon also assigns other identification numbers, such as the Merchant Token, Amazon Marketplace IDs, and Amazon Account Number, which serve different purposes. However, the Seller ID is the primary identifier for all sellers operating within Amazon’s ecosystem. 

How to Find Amazon Seller ID?

If you need to locate your Amazon ID, there are two primary methods to find it: 

Method 1: Find Your Amazon Seller ID in the Seller Central 

To best address how to find Seller ID on Amazon, is through Seller Central, Amazon’s main dashboard for sellers. 

1. Log in to Seller Central by visiting sellercentral.amazon.com 
2. Click on the Settings option in the top-right corner. 
3. Select Account Info from the dropdown menu. 
4. Look for the section labeled Business Information and find Your Merchant Token or Seller ID. 

Method 2: Amazon Seller ID on the Product Listing 

If you’re a seller who already has active product listings, your Amazon Seller ID can also be found on your product pages. 

1. Go to Amazon.com and search for one of your products. 
2. Click on the product and scroll down to the “Sold By” section. 
3. Right-click on the seller’s name and copy the link. 
4. Look for &seller=XXXXXXXXX in the URL. The alphanumeric code that follows is your Amazon Seller ID. 

Finding Amazon Seller ID of Your Competitors

Competitor analysis is an important part of selling on Amazon, and finding your competitors’ Amazon Seller IDs can provide useful insights into their pricing strategies, sales rankings, and product performance. 

1. Search for a product sold by the competitor on Amazon. 
2. Scroll to the “Other Sellers on Amazon”: section below the product details. 
3. Click on the competitor’s seller name. 
4. The Amazon Seller ID appears in the URL after &seller=.

Is Merchant Token Same as Amazon Seller ID?

The Amazon Token Merchant is not the same as the Amazon Seller ID. The Amazon Seller ID identifies a seller’s profile and product listings on the marketplace. The Merchant Token is an identifier used primarily for third-party applications, integrations, and API connections. 

1. Log in to Seller Central. 
2. Click Settings > Account Info. 
3. Locate Merchant Token in the Business Information section. 

When Do You Need Amazon Seller ID

The Amazon Seller ID plays an important role in several aspects of ecommerce operations. Some of the most important use cases include: 

Product Matching 

When selling wholesale or private label products, some sellers need to match their products with existing listings. Knowing a competitor’s Seller ID helps identify how they rank on Amazon and whether they are the primary sellers for a product listing. 

3rd Party Integration 

If you are using inventory management software, repricing tools, or automation software, you may need your Amazon Seller ID to enable 3rd-party access. Many Amazon APIs require the Seller ID to sync product data, orders, and analytics. 

Amazon’s Policies on Amazon Seller IDs

Amazon does not restrict sellers from accessing their own Seller IDs, but there are guidelines on how these IDs can be used. 

Sellers cannot impersonate other sellers by using their Amazon Seller ID for unauthorized activities. Amazon does not allow manipulation of listing ownership based on a Seller ID. 

Unauthorized use of Seller Amazon account ID information to mislead customers or interfere with other sellers is against Amazon’s policies.

Violating Amazon’s policies can result in suspension or penalties, so sellers need to ensure they are using Seller ID data responsibly. 

Resolving Common Amazon Seller ID Issues

Some sellers may encounter issues retrieving their Seller ID due to account changes or technical glitches. 

If you cannot find your Amazon Seller ID, try these solutions: 

1. Check if your account is active: Suspended or restricted accounts may not display Seller IDs. 
2. Ensure you have admin access: Only authorized users can access business settings in Seller Central. 
3. Contact Amazon Seller Support: If you cannot locate your Seller ID, Amazon support can assist. 

Frequently Asked Questions (FAQs)

How Do I Look Up A Seller ID on Amazon?

To search Amazon Sellers, find one of their products, click on their store name, and look at the URL. The Seller ID will be displayed after &seller=XXXXXXX. 

Where Do I Find My Amazon Account Number?

Your Amazon ID number is located in Seller Central under Account Settings. However, this number is not the same as your Amazon Seller ID.