87% of customers feel product content is the most important factor when deciding to purchase an item online as they cannot physically see, feel, or smell the item. Amazon A Plus Content allows sellers to elevate their product listings by incorporating high-quality images, detailed descriptions, comparison charts, and branding elements. 

This tool is particularly important as Amazon continues to dominate the global e-commerce field, with over 300 million active customers relying on the platform for their shopping needs. 

What is Amazon A+ Content?

Amazon A+ Content is a premium feature available to Amazon sellers enrolled in the Brand Registry program. 

It allows sellers to enhance their product detail pages with visually rich elements such as high-quality images, videos, comparison charts, and detailed descriptions. 

This feature is designed to improve the shopping experience by providing customers with a deeper understanding of the product’s features and benefits. Sellers can elevate their product listings beyond the general, standard format, helping their products stand out in the competitive marketplace. 

Features of Amazon A+ Content

Amazon A+ Content offers a variety of customizable modules that sellers can use to create engaging product listings. 

Key features include: 

Enhanced Product Descriptions: Provide detailed information about your product’s unique features and benefits. 

High-Quality Visuals: Incorporate professional images, infographics, and videos to showcase your product. 

Comparison Charts: Highlight differences between your product and others in your catalog, making it easier for customers to decide. 

Custom Branding: Add brand logos and custom layouts to reinforce your brand identity. 

Mobile-Friendly Design: Ensure your content looks great on both desktop and mobile platforms.

Benefits of Amazon A+ Content

Sellers who use A+ Content Amazon can experience several advantages: 

1. Increased Conversion Rates: Visually appealing and informative content captures attention and encourages purchases. 
2. Enhanced Customer Engagement: Rich media elements keep customers engaged, reducing bounce rates. 
3. Improved Brand Storytelling: Highlight your brand’s unique value proposition and build customer trust. 
4. Reduced Returns: Detailed product descriptions and visuals help set accurate expectations, minimizing misunderstandings. 
5. Boosted SEO: Optimized A+ Amazon content improves discoverability within Amazon’s search algorithm. 

Where Does Amazon A+ Content Appear?

Amazon A+ Content appears directly on the product detail page, usually in the “From the Manufacturer” or “Product Description” section. 

For eligible listings, customers will see an expanded area filled with visually rich content designed to provide additional product information, ensuring customers encounter A+ Amazon content while they are actively considering a purchase. 

Why Use Amazon A+ Content for Your Product Listing

Customers are more likely to trust and buy from listings that offer detailed information and professional visuals. 

A+ content also enables sellers to address potential customer objections preemptively by providing clear, concise, and visually engaging explanations of the product’s features and benefits. 

In competitive product categories, A+ content on Amazon can be the deciding factor that sets your product apart from similar offerings. 

How to Create and Add A+ Content to Your Amazon Listing

1. Eligibility Check: Ensure your brand is enrolled in Amazon’s Brand Registry program, as this is a prerequisite for accessing A+ content. 
2. Plan Your Content: Define your objectives, such as improving conversions or building brand awareness, and choose the modules that align with these goals. 
3. Create Engaging Media: Develop high-quality images, infographics, and videos that showcase your product’s key features. 
4. Follow Amazon’s Guidelines: Make sure your content complies with Amazon A+ Content guidelines to avoid rejections, which includes proper formatting, image quality, and avoiding promotional languages like “best” or “guaranteed.”
5. Submit for Approval: Use Amazon Seller Central to upload your A+ content and submit it for review. The approval process typically takes 7-10 business days. 

Use Amazon’s analytics tools to track the impact of your A+ content on conversions and customer engagement. 

Amazon A+ Content FAQ

Do You Have to Pay for A+ Content on Amazon?

For most sellers enrolled in Amazon Brand Registry, A+ Content is free. However, Premium A+ Content, which includes additional features like interactive modules and video options, may lead to extra costs. 

What’s the Difference Between Premium A+ Content and Regular A+ Content?

Regular A+ Content includes basic modules such as images, text, and comparison charts. Premium A+ Content offers advanced interactive features, such as enhanced hover effects, additional image galleries, and videos. 

Premium A+ Content is ideal for brands seeking a more immersive customer experience.